Why Your Business NEEDS A Direct to Consumer (D2C) Website

If you own a brand and want to be in control of your brand’s journey, connect with your customers and grow your business in Ireland and the EU, a Direct-to-Consumer (D2C) website is perfect for you! Our team of experts at the I Love Shopping Group provide a best-in class, complete end-to-end service that is cost-effective, helping you build your own D2C website, and in turn cut out the “middle man” and grow your customer base. 

You may be thinking, how will D2C help my business? Firstly, you won’t need to worry about third-party retailers prioritising certain products from your range. This enables you to gain complete control over curating what you want to showcase and when, creating a tailored, customer-focused offering.

At ILoveShopping, our speciality lies in helping you grow your website and business, and taking your customer relations to the next level. Our cost-effective, premium quality service is specially designed to enhance your existing offering, and we're committed to ensuring your success in the emerging D2C market.

Did you know that 70% of brands plan to launch D2C websites in 2023? Now’s the time to act if you want to stay ahead of the curve and flourish in the growing demand for the personalised online shopping experience!

With the help and expertise of our trusted professionals, you can create a compelling brand story, reach new audiences, and drive sales with your DTC website. What’s more, we’re committed to efficiency, working to stringent timelines with over 99.9% of our shipments being delivered on the Next Working Day in Ireland, 2 days in the UK and 5 days to anywhere in Europe!

At the ILS Group, we pride ourselves on offering a full-service end-to-end approach that covers everything from website design to fulfilment and logistics. Soar to new heights with our solutions! Contact us today to learn more about how we can help you tell your story and grow your brand in Ireland and the EU.

For a comprehensive list of benefits that a D2C consumer website with ILoveShopping offers, see below:

  • Controlling the brand experience: A D2C website will enable you to create a unique and personalized customer experience that aligns with your brand’s values and ethos.
  • Improved customer insights and analytics:  You’ll get valuable insights into you’re the shopper’s preferences, needs, and consumer behaviours, and you won’t need to share this data with third parties. This will allow you to curate unique product offerings and marketing strategies tailored to your audience and specific customers.
  • Increased profit margins: D2C cuts out the need for any middlemen, so you can sell your products directly to consumers without the need for profit-sharing and fees.
  • Swifter product innovation: With a D2C website, your business can trial new products without waiting for retailers’ approval.

Sources:

eMarketer: "Direct-to-Consumer Ecommerce 2021"

Harvard Business Review: "Why Every Company Needs a D2C Strategy"

Forbes: "10 Advantages of Direct-to-Consumer Selling for Brands"

Digital Commerce 360: "The benefits and drawbacks of going direct-to-consumer"

The Brand Owner’s Ultimate D2C Checklist:

To create a successful D2C Website, the following will help:

  1. Identify the negatives of traditional retail channels: They key is to understand your customer’s negative associations with traditional retail channels, such as a limited product selection, more expensive prices, and poor user experiences. This will lead you to the next step. But first, ask yourself the following: What encourages the customer to make the sale? What difficulties might a customer come across on a typical retail channel? How can I help the customer overcome these user difficulties? Does the business have the capability to fully oversee the end-to-end customer journey? (This is where the ILoveShopping team are here to help!)
  2. Highlight the positives of D2C: Emphasise the benefits of D2C and how your offering trumps traditional retail channels. Share your positive customer experiences, more product choices, tailored recommendations, and competitive price points.
  3. Showcase your brand story and journey: Use your chosen brand narrative to build a relationship with your customer base, showing them why your specific product offering is ideal for them.
  4. Offer social proof: By sharing reviews and ratings from your customers, you’re emphasising the desirability and quality of your products and your service.
  5. Provide customer incentives: Offer exclusive discounts, promotions, or loyalty programmes to encourage potential customers to shop directly with you to emphasise the convenience of buying from a D2C.
  6. Optimize your website: By ensuring the onsite experience is user friendly, easily-navigated and visually appealing with high res images, customers will be more compelled to shop with you.
  7. Provide unmatched customer service: It’s not just about recruiting new customers, it’s also about ensuring existing users continually return and subsequently become loyal members. You can build a customer’s loyalty by responding to customer inquiries in a timely manner, offer hassle-free returns and exchanges, and provide excellent customer service to build trust and loyalty.

By following these key steps, you can effectively promote your D2C website to potential new customers and retain them, helping to grow your business.

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